Customer Relationship: Communication Is a Need

By Angela Gymmy

The best way in order for your strategy to become effective is to have good communication with your customers. Successful businesses are able to communicate with their customers' well, which in return, the clients remain loyal to their companies. Taking good care of customers is very important since they are the ones who decide whether your business is going to be successful or not. In order for you company to be the best, you should provide the best customer service which will really make your customers satisfied.How to handle communication with clients Finding customers might seem to be an easy task for you but making them stay and become loyal is a real pain for your life. It is important to treat your customers very special and make them constantly connected to your business. This is your goal that your customer's loyalty should maintain to you and to your business in order to make your business increase.
External Communication External communications is the exchange of information and messages between an organisation and an audience outside its formal structure. The key elements of an effective external communications strategy include; * Corporate brand management- The management of the organisation as a brand; Corporate Identity * E-communications Online methods such as company website, email, Social Media * Media Management - Management of media such as press using Public Relations as a method of maintaining public image (press releases, press kits and social media) * External events - E.g. Community events hosted by the organisation, Sponsorship of events, conferences etc. * Marketing management - Management of communication via marketing channel such as advertising and direct mailLikely due to such communication methods between candidates and voters will lead to an increase in younger voters. Any candidate that wants to reach a large number of people may want to utilize such methods of communication.Smart Phone Apps - Another way for candidates to communicate with constituents and voters is through smart phone apps such as those for the iPhone. This not only again helps political candidates to reach out to younger people but also to very busy individuals as well. Smart phone apps can give voters updates about candidates, allow them to leave comments, and even give them the opportunity to donate to a political candidate's campaign. Smart phone apps may not be being utilized by many political candidates yet but this is a trend that will likely grow in the future. Candidates who wish to stay ahead of the game will want to learn about such tools now.Feedback will take on the form of many different responses depending on the message and the receiver; such responses include anything from a general awareness to a physical action. Noise reflects any activity which may influence or distort the communication process.A conference call town meeting on the other hand is very possible and can have the same or at least a similar effect. Political candidates can schedule a conference call town meeting and allow people to call in, state their views, ask questions and really communicate with them which is what good political candidates really want from their voters afterall.

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